PetTech is on the rise

How Cellular IoT delivers the connectivity for happier and healthier pets

Given that there are 900 million dogs and 370 million cats worldwide, it’s no surprise that spending on pets globally is estimated to reach USD $428B by 2032. In the US, 46.5 million households have cats and 69 million have dogs. And it’s fairly likely that those dogs' names are Bella, Luna, Charlie, or Max. (Curious how popular your dog’s name is? Check this list of most popular dog names by state.)

Clearly, the world loves our four-legged friends. For many, it’s companionship, whether at home on the sofa or fetching a ball in a park. It’s the purrs of a happy cat after a long work day. Increasingly, pets are also emotional and physical support. They are part of our families and we want them to have long lives. But, with this love comes a hefty price tag. Essential dog expenses alone cost an average of $1,533 annually - and that doesn’t count in toys and treats!

Enter PetTech. In the quest for the healthiest life for our pets, we can now use digital technologies much like those we use to manage our own safety, health, and well-being. With pet ownership on the rise, the PetTech market was valued at $15.98B in 2024 and is projected to reach $80.46B by 2031, growing at a CAGR of 24.7%.

Here are just a few of the coolest PetTech offerings.

• Smart collars and trackers provide data about your pet’s location - whether your pet may be missing or you are just curious if your kid is actually taking the dog on that walk.
• Temperature monitors keep track of the temperature in a car or RV to make sure it is safe for your pet. Temperature monitoring devices send notifications if a temperature goes too high or too low.
• Video monitoring via in-home cameras and outdoor cameras helps you literally keep an eye on pets when you can’t be there. Plus, notifications can also be set up for any abnormal activities. These are also very popular for campers and those living the van life, enabling owners to keep an eye on pets even in remote locations.
• Health and fitness trackers provide real-time data on pet activity levels. Smart collars also track physical activity level, heart rate, temperature, and other vital stats. The comprehensive data from these trackers also gives insights into diet, sleep patterns, exercise habits, and other essential details that could be useful in early diagnosis of health issues.Vets can use this information to troubleshoot ailments and help establish a healthy exercise plan.
• Smart feeders can monitor eating habits and adapt feeding schedules. Automated litter boxes can clean themselves depending on usage patterns. Devices like these improve daily routines for pets when you can’t be there. They are also very useful for pet owners that may have limited physical capabilities and need assistance with their furry friends.
• Smart robots play fetch with your pet, manage routines like feeding and training, and keep watch with cameras and sensors. Connected smart toys, like interactive devices that are controlled remotely, help keep pets busy when alone.

How Hologram solves the connectivity challenge for PetTech devices

It’s clear to see how those devices can help improve the lives of pets. But, bringing them to market is not an easy task. Connectivity isn’t a nice-to-have for PetTech devices — it’s the core of the offering. The devices need to be easy to connect, easy to use, and deliver high levels of availability and reliability. Customer acquisition costs are high and margins are tight. Happy pet owners leave good reviews and continue to spend.

Hologram’s Cellular IoT SIMs play a critical role for PetTech device firms.

• Flexibility: Cellular SIMs translates into in-home or on-the-go connectivity for collars. Whether on a daily walk, traveling, at the vet, or even at a dog show, the devices work consistently everywhere across the globe. Plus, we offer set data plan rates for no-surprises pricing and numerous support options to best match your needs.
• Simplicity: Our SIMs do not rely on Wi-Fi connectivity, even for activation. That means no connecting devices to Wi-Fi where owners have to go dig up the Wi-Fi password. Activation is fast and easy for smart devices like feeders, cameras, robots, and more. Our Hologram Dashboard helps you manage devices globally and features a full suite of reports to deliver real-time activity information.
• Reliability: Cellular IoT SIMs provide enhanced connectivity via roaming and multiple networks. With 550+ carriers in 190+ countries, you can build once and deploy anywhere. Our Hologram Outage Protection SIMs feature two fully independent mobile cores on each SIM that seamlessly switch to a backup core in the event of an outage. That’s the most reliable connectivity in cellular history with a 99.95% uptime, contractually guaranteed.

Hologram can help deliver outage-free connectivity for your devices. Get a free pilot SIM with code FREEPILOTSIM and sign up for the dashboard to get started today.